Andy Hurst is the Vice President of Global Sales at Festo Didactic SE, a member of the Festo Group, a global technology leader in automation and technical education. Since joining Festo in 1998, Andy took on product manager positions at Festo Automation, from innovation management to market success management. He then started a sales position with a strong turn-around focus for North America, leading to a leadership role at Festo New York. As Head of Market Management for North and Latin America, he developed strategic initiatives for sustainable growth in the Americas region. Upon returning to the US, Andy joined Festo Didactic, assuming various leadership positions. In 2022, he was assigned global strategic market and sales responsibility, including a leadership position in Festo Didactic Management. Andy has a vocational education in business administration and holds BA and MA degrees in economics.